Why Google Ads and GA4 Report Different Conversion Numbers
Attribution models, counting settings and timing explain most of the gap between Google Ads and GA4. Here is how to read it.
Conversion Tracking, GA4 Tracking
GA4 Tracking
Consent Mode, GA4 Tracking
Google Consent Mode v2: A Practical Setup Checklist
The four consent signals, basic versus advanced mode, and how to confirm Consent Mode v2 is working.