Google Consent Mode v2: A Practical Setup Checklist
The four consent signals, basic versus advanced mode, and how to confirm Consent Mode v2 is working.
Consent Mode, GA4 Tracking
Server-Side Tracking
Server-Side Tagging: What It Changes and What It Does Not
A plain explanation of server-side tagging: first-party collection, control over data, and the limits of the approach.
Conversion Tracking, GA4 Tracking
Why Google Ads and GA4 Report Different Conversion Numbers
Attribution models, counting settings and timing explain most of the gap between Google Ads and GA4. Here is how to read it.