Google Ads Tracking
Google Ads Tracking That Smart Bidding Can Trust
We set up and fix Google Ads conversion actions, Enhanced Conversions and offline imports so bidding learns from real business results.
- Enhanced Conversions
- Correct primary actions
- Offline imports
What's included
- Conversion action audit
- Google Ads tag and conversion linker
- Enhanced Conversions
- Primary and secondary goals
- Call conversions
- Offline conversion import
Overview
Bidding Is Only as Good as the Conversion Data
Smart Bidding strategies such as Maximise Conversions and target ROAS rely on conversion data. When actions are duplicated, set to the wrong counting method or imported twice from GA4, bidding optimises toward noise.
We review every conversion action, keep the right ones as primary goals, add Enhanced Conversions and connect CRM outcomes where possible, so the account learns from what actually matters.
Signs you need this
- Duplicate conversion actions are primary
- GA4 imports and Ads tags both count
- Conversion status shows errors
- Leads look cheap but do not close
- Calls are not tracked
What we deliver
Features and Deliverables
Action Audit
Every conversion action checked for source, counting and window.
Conversion Linker
Google Ads tag and linker firing on every page with consent.
Enhanced Conversions
Hashed first-party data added to conversions for better matching.
Goal Priorities
Primary actions for bidding, secondary actions for reporting.
Call Conversions
Call extensions and website calls tracked with duration rules.
Offline Import
Qualified leads and sales imported from your CRM with GCLID.
How It Fits Your Tracking Architecture
Website conversions reach Google Ads through Tag Manager or the server container, and CRM outcomes are imported back so bidding sees the full result.
Visitor
Website
Data Layer
GTM
Server
GA4
Google Ads
Meta CAPI
Other Platforms
Process
How We Deliver It
01
Audit
Review actions, goals and diagnostics.
02
Plan
Set primary goals, values and windows.
03
Implement
Build tags, Enhanced Conversions and imports.
04
Validate
Test conversions and check diagnostics.
05
Document
List every action and what it measures.
Use cases
Where This Makes the Biggest Difference
Lead Generation
Qualified lead import for better lead quality.
Ecommerce
Purchase values for target ROAS.
Local Businesses
Calls and bookings as conversions.
Agencies
Consistent conversion setups across accounts.
What are Enhanced Conversions?
A feature that sends hashed first-party data, such as an email address, with a conversion. Google uses it to match conversions to signed-in users, which improves measurement.
Should we import conversions from GA4 or use the Google Ads tag?
Both can work. The Google Ads tag is usually more direct for bidding. The important thing is not to count the same conversion twice as primary goals.
Why does Google Ads show conversions on the click date?
Google Ads reports conversions against the date of the ad click, while GA4 uses the conversion date. That is one reason the two rarely match day by day.
Can you import sales from our CRM?
Yes, when the CRM stores the Google click ID or enough customer data for matching. We set up the capture and the import process.
Do you manage our campaigns as well?
Our focus is tracking and measurement. We work alongside your in-house team or agency so their campaigns run on accurate data.
Related services
Works Well With
We review your analytics and conversion tracking end to end and give you a clear.
Not Sure Where Your Tracking Stands?
Start with a free tracking audit. We review your current setup and tell you what to fix first.