Analytics Audit
Find Out What Your Tracking Is Really Doing
We review your analytics and conversion tracking end to end and give you a clear, prioritised list of what is working, what is broken and what to fix first.
- Clear priorities
- Evidence for each issue
- No obligation
What's included
- GA4 configuration review
- Tag Manager container review
- Google Ads conversion review
- Meta Pixel and CAPI review
- Consent configuration check
- Prioritised findings report
Overview
What the Audit Covers
Tracking problems rarely show up as errors. They show up as numbers that are slightly wrong, conversions that doubled after a plugin update, or reports that nobody trusts enough to use.
The audit checks each layer, from the data layer and Tag Manager to GA4, Google Ads, Meta and consent. Every finding comes with evidence and a recommended fix, ordered by impact.
Signs you need this
- You are about to scale ad spend
- Numbers changed after a site update
- Platforms disagree by a large margin
- A new team inherited the setup
- You are unsure if consent is applied
What we deliver
Features and Deliverables
GA4 Review
Property settings, events, key events and data quality.
GTM Review
Tags, triggers, duplicates and publishing history.
Google Ads Review
Conversion actions, goals, Enhanced Conversions and imports.
Meta Review
Pixel, CAPI, deduplication and Events Manager diagnostics.
Consent Check
Consent Mode states and tag behaviour before and after choice.
Findings Report
Issues ranked by impact, with evidence and recommended fixes.
How It Fits Your Tracking Architecture
The audit follows each event through every layer of this chain, so we can show exactly where data is lost, duplicated or changed.
Visitor
Website
Data Layer
GTM
Server
GA4
Google Ads
Meta CAPI
Other Platforms
Process
How We Deliver It
01
Access
Read access to GA4, GTM and ad platforms.
02
Crawl
Test key pages, forms and checkout.
03
Review
Check each platform’s configuration.
04
Report
Write findings with evidence and priority.
05
Walkthrough
Explain the results and next steps.
Use cases
Where This Makes the Biggest Difference
Before Scaling
Confirm data before increasing budgets.
After a Redesign
Check tracking after a site change.
New Agency
A baseline when taking over an account.
Data Disputes
Explain why platforms disagree.
What access do you need?
Read access to GA4, Google Tag Manager, Google Ads and Meta Events Manager, plus the website URL. We do not need to change anything to run the audit.
How long does an audit take?
A standard audit takes a few working days, depending on the number of platforms and the complexity of the site.
What do we receive?
A findings report listing each issue with evidence, impact and a recommended fix, plus a walkthrough call to explain the results.
Is the free tracking audit the same as a full audit?
The free audit is a focused review of your main tracking and the biggest risks. A full audit goes deeper into every platform and is scoped separately.
Can you fix the issues you find?
Yes. You can fix them in-house using the report, or ask us to implement the fixes.
Related services
Works Well With
We set up or clean up your Tag Manager container with a proper data layer.
Not Sure Where Your Tracking Stands?
Start with a free tracking audit. We review your current setup and tell you what to fix first.