GA4 Analytics
GA4 Analytics Built on Clean, Reliable Data
We plan, implement and validate Google Analytics 4 so every report answers a real business question, from traffic quality to revenue.
- Measurement plan first
- Validated in DebugView
- Documented setup
What's included
- Measurement plan and event naming
- GA4 property and data stream setup
- Recommended and custom events
- Key events and conversions
- Custom dimensions and audiences
- Looker Studio or BigQuery link
Overview
What a Proper GA4 Setup Looks Like
GA4 records everything as events. That flexibility is useful, but without a plan most properties end up with inconsistent names, missing parameters and key events that do not match what the business counts as a result.
We start from the decisions your team needs to make, define the events and parameters that support them, and implement them through Google Tag Manager so the setup stays maintainable as the site changes.
Signs you need this
- Reports show traffic but not what it produced
- Event names are inconsistent or duplicated
- Key events do not match leads or orders
- Internal and spam traffic are mixed in
- Nobody is sure what the numbers mean
What we deliver
Features and Deliverables
Measurement Plan
A written plan of events, parameters and key events mapped to your business goals.
Property Configuration
Data retention, filters, cross-domain settings, referral exclusions and Google signals reviewed.
Event Tracking
Recommended events plus custom events for forms, clicks, scroll, video and site search.
Key Events
Conversions defined once and marked consistently, ready to import into Google Ads.
Dimensions & Audiences
Custom dimensions and audiences for segmentation and remarketing.
Reporting Setup
Explorations, Looker Studio dashboards and an optional BigQuery export.
How It Fits Your Tracking Architecture
Events are pushed to the data layer, collected by Tag Manager and sent to GA4, with the same definitions reused by your ad platforms.
Visitor
Website
Data Layer
GTM
Server
GA4
Google Ads
Meta CAPI
Other Platforms
Process
How We Deliver It
01
Audit
Review the current property, streams and tags.
02
Plan
Agree the measurement plan and event naming.
03
Build
Implement events and settings through GTM.
04
Validate
Test in GTM Preview and GA4 DebugView.
05
Document
Hand over the plan, tag list and reporting guide.
Use cases
Where This Makes the Biggest Difference
Ecommerce
Product, cart, checkout and purchase events with item data.
Lead Generation
Form submissions, calls and bookings as key events.
SaaS
Sign-ups, trials and activation milestones.
Content Sites
Engagement, scroll depth and content grouping.
Can you migrate our old Universal Analytics setup?
Universal Analytics stopped processing data in July 2023, so there is nothing to migrate live. We rebuild the tracking in GA4 using your old goals and events as a reference.
Do we need Google Tag Manager for GA4?
It is not required, but we recommend it. Tag Manager keeps the GA4 tags, triggers and variables in one place with version history and preview testing.
What is the difference between events and key events?
Every interaction in GA4 is an event. Key events are the events you mark as important business outcomes, such as a purchase or a lead, and they can be imported into Google Ads.
Will GA4 match our CRM or order system exactly?
Not exactly. Consent choices, ad blockers and attribution rules create gaps. A good setup keeps the gap small and explainable, and we document where it comes from.
Can you connect GA4 to BigQuery?
Yes. We link GA4 to BigQuery for raw event export when you need custom analysis, longer history or joins with other business data.
Related services
Works Well With
We set up or clean up your Tag Manager container with a proper data layer.
We set up a server-side Tag Manager container on your own subdomain.
Not Sure Where Your Tracking Stands?
Start with a free tracking audit. We review your current setup and tell you what to fix first.